A Brazilian knife manufacturer entering the U.S. market
Artisanal production, wholesale only, a quarter of a million pieces sold at home and no American presence. We modeled landed cost before quoting anything: fixed per-shipment costs add 57.7% over FOB on entry-level pieces and 41.8% on premium ones, because those costs dilute badly across cheap goods. That single number decided the strategy — the entry mix has to lead with mid and premium, not with the cheapest item in the catalogue.